Kanoa Tea

If you want to discover what truly exceptional Gyokuro tastes like, this is the place. As a European Gyokuro specialist, we go beyond tasting by sharing the craftsmanship, terroir, cultivation techniques, and culture behind Japan’s most prestigious tea. Through guided tastings and personal conversations, you’ll gain insights that are rarely available outside Japan.

Products at the festival

Kanoa Tea is one of Europe’s few brands dedicated exclusively to premium Japanese Gyokuro. We will showcase rare, single-origin Gyokuro from Shizuoka, including handpicked cultivars and naturally GABA-rich Gyokuro. Visitors will have the opportunity to compare different cultivars, discover their unique flavour profiles, and experience why Gyokuro is considered the pinnacle of Japanese tea.

Our mission

Kanoa Tea was founded to introduce authentic Japanese tea culture to Europe through exceptional Gyokuro and meaningful cultural experiences. As one of the very few Japanese-owned brands in Europe dedicated exclusively to premium Gyokuro, we focus on sharing not only the tea itself but also the culture that surrounds it. We believe Gyokuro is best understood as a cultural experience rather than simply a beverage. Inspired by the philosophy of Senchadō, we invite people to discover Japanese hospitality, craftsmanship, and mindfulness through immersive tea experiences. By working directly with dedicated tea farmers in Shizuoka, we bring rare, single-origin Gyokuro to people who value quality, authenticity, and tradition.

About the brand

Meet Kanoa Tea – one of Europe’s very few Japanese-owned brands dedicated exclusively to premium Gyokuro.

We source rare, single-origin Gyokuro directly from passionate tea farmers in Shizuoka, Japan, and believe that Japan’s finest tea is more than a drink—it’s a cultural experience.

Inspired by the philosophy of Senchadō, we share the craftsmanship, traditions, and stories behind every cup through guided tastings and immersive tea experiences. Whether you’re discovering Gyokuro for the first time or already love Japanese tea, we’d love to welcome you to experience its remarkable sweetness, umami, and elegance.

Visit our booth to taste exceptional Gyokuro, explore different cultivars, and discover why we have dedicated ourselves entirely to Japan’s most prestigious tea.