Welcome to Amsterdam Tea Festival

We’re honoured to host the first edition of Amsterdam Tea Festival at Het Sieraad. This iconic building in De Baarsjes holds a long history of craftsmanship, community, and creativity. Originally built as a school for silversmiths and artisans, Het Sieraad has evolved into a cultural space that now hosts music, art, design, food, and meaningful gatherings — a perfect reflection of what this tea festival is all about.

  • Connect with future collaborators, retail partners, and loyal customers
  • Full festival visibility: press, social stories, professional coverage — be present for your target audience & make a lasting impression in an offline setting:
      • Estimated total media impressions: 50,000+
      • Estimated reach: 35,000+
  • Benchmark ROI: 1.5x–3x on direct participation costs, with long-term brand and customer growth potential.
  • The global tea market is expanding rapidly each year — be visible where your audience already gathers
  • 1,500+ attendees expected — a focused, quality-conscious crowd & 20+ workshop spaces available

  • Global tea market rose from $55.7B in 2024 to $59.2B in 2025 (+6.4% CAGR)
  • Loose-leaf tea market reached $7.15B in 2024, projected to grow ~6.2% annually
  • Ceramic teaware value hit $1.27B in 2024, growing ~5.6% CAGR

Het Sieraad Atrium

Join the Tea Movement

Amsterdam Tea Festival 2026 is more than just an event—it’s an opportunity to rediscover tea in new and exciting ways. Whether you’re a seasoned tea expert, a casual drinker, or someone curious about tea’s diverse cultures, this festival will offer a unique and enriching experience. Join us as we celebrate tea as a universal symbol of hospitality, mindfulness, and community.

Apply to be a vendor or to host your workshop

The main location of the festival : Het Sieraad