Cultivate Taste Tea

Visit the Cultivate Taste Tea booth to experience and acquire exceptional, pure loose-leaf teas selected with the highest level of discernment for quality, provenance, and character. Our collection features rare, high-mountain, heritage, and competition-grade selections from renowned growing regions across Asia, teas you are unlikely to encounter every day.

Our booth brings the expert curation of founder Jennifer Nowicki, a Certified Tea Specialist with over 30 years of industry experience who has twice represented the U.S. tea industry at world tea conferences in China, directly to the festival floor. Whether you are a serious tea enthusiast or an epicurean looking to discover what truly exceptional pure tea can taste like, our booth offers a rare opportunity to taste and purchase world-class harvests selected by a recognized industry expert.

Products at the festival

Visit the Cultivate Taste Tea booth to experience and acquire exceptional, pure, unblended loose-leaf teas selected with the highest level of discernment for quality, provenance, and character. Our collection features rare, high-mountain, heritage, and competition-grade selections from renowned growing regions across Asia. Teas you are unlikely to encounter every day.

Our booth brings the expert curation of founder Jennifer Nowicki, a Certified Tea Specialist with over 30 years of industry experience who has twice represented the U.S. tea industry at world tea conferences in China, directly to the festival floor. Whether you are a serious tea enthusiast or an epicurean looking to discover what truly exceptional tea can taste like, our booth offers a rare opportunity to taste and purchase world-class harvests selected by a recognized industry expert.

Our mission

I founded Cultivate Taste Tea to bridge the significant gap between the remarkable teas produced by skilled growers and craftspeople around the world and what consumers typically encounter in the marketplace. After decades in the tea and specialty food industries, I knew there was another level of tea—pure, unblended loose-leaf teas distinguished by origin, harvest, craftsmanship, and extraordinary character—and I wanted more people to have access to it.

Our mission is to champion pure tea, exceptional craftsmanship, and the distinctive expression of origin and harvest. We believe exceptional tea deserves the same appreciation, prestige, and discernment afforded to fine wine and other provenance-driven foods. Every tea we select reflects an uncompromising standard for quality, provenance, and mastery of the craft.

About the brand

Next stop: The Amsterdam Tea Festival.

Cultivate Taste Tea is bringing a curated collection of exceptional pure, unblended loose-leaf teas to Amsterdam. We specialize in rare, high-mountain, heritage, and competition-grade selections sourced from distinguished growing regions across Asia, including Japan, Taiwan, China, and beyond.

Founder Jennifer Nowicki created Cultivate Taste Tea to bridge the gap between the remarkable teas produced by skilled growers and craftspeople and what consumers typically encounter in the marketplace. With over 30 years of tea-industry experience, including twice representing the U.S. tea industry at world tea conferences in China, Jennifer brings an uncompromising standard of professional discernment to every selection.

For us, exceptional tea deserves the same appreciation given to fine wine and other provenance-driven foods. We are passionate about championing the authentic character of the leaf itself (its origin, harvest, terroir, and craftsmanship) without relying on added flavorings to create the experience.

Visit Cultivate Taste Tea at the Amsterdam Tea Festival to taste, explore, and acquire extraordinary teas you are unlikely to encounter every day.

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